Bob Rehak retired last year after a 45-year career in marketing and advertising.
After earning bachelor’s and master’s degrees in journalism from Northwestern University, he began his career in Chicago at Leo Burnett working on accounts, such as Pillsbury and Procter & Gamble. He later became a professor of advertising at Northwestern and worked at another agency (now DDB) on Kraft Parkay and McDonalds.
In 1980, he joined Tracy-Locke in Dallas, as a VP/Creative Director working on Phillips Petroleum, Frito-Lay, Texas Instruments and other accounts. For TI, he helped introduce one of the world’s first personal computers.
In 1984, Ogilvy & Mather in Houston recruited him to work on a small, start-up account called Compaq Computer Corporation. As a Senior VP and Worldwide Creative Director on Compaq, Rehak helped the company reach a billion dollars in revenue faster than any company in history. And as Compaq grew, it created thousands of jobs in the Houston area.
In 1994, Rehak started his own agency, Rehak Creative Services (RCS) in the Humble/Kingwood area. RCS quickly became one of the top ten agencies in Houston, specializing in corporate, high-tech, oil and gas, financial, business-to-business and business-to-government work.
RCS developed and produced advertising and other types of marketing communication, including television and radio commercials; print ads, outdoor, brochures, catalogs, case studies, trade shows, logos, web sites and more.
During the 22 years before Bob Rehak retired in 2016, RCS accounts included Phillips Petroleum, Compaq, EDS, Hewlett-Packard, Shell, ChevronPhillips, Halliburton, NRG, Chase Banks, ADP, A.T. Kearney, TransCanada and many others.
One of RCS’ biggest successes came in 2000. RCS provided advertising and marketing support that helped EDS pitch and win the $6.9 billion Navy-Marine Corps Intranet contract from the U.S. Navy.
In 2016, Bob Rehak retired to devote more time to his passions: writing, photography, and volunteering. He also hopes to use his business and communication skills to help the Humble ISD meet the needs of today’s students.
Running his own business for 22 years taught Rehak how to get the highest return on every dollar invested. If elected, he will apply that discipline to the Humble ISD school board.
- Best of Show at Cannes Film Festival, International Broadcasting Awards, New York Art Director’s Club and Clios
- Four Clios
- More than 100 awards from local, regional and national chapters of the American Advertising Federation
- Houston Ad Federation voted Compaq’s “John Cleese” campaign the best of the decade (1980’s)
- In 2001, RCS won more Summit Creative Awards than any other agency in the world
- Twice named one of Adweek’s Creative All-Stars
While building his business in the Humble/Kingwood area, Rehak was:
- President of the North Park Place Commercial Association
- President of the Kingwood SuperNeighborhood Council
- Board member of the Kings Forest Community Association
- Board member of the Bear Branch Trail Association
- Vice President of the Kingwood Service Association (KSA)
- Vice Chairman of KSA’s Parks Committee
- Steward of KSA’s East End Park
In those capacities Rehak helped:
- Rationalize the maintenance contracts for all of Kingwood’s parks, saving residents more than $100,000 per year in maintenance costs while shortening the break/fix cycle and improving park maintenance.
- Improve communication between the City of Houston, KSA, Lone Star College, Humble ISD, two chambers of commerce, and more than 30 community and commercial associations on matters pertaining to community needs and city services.
- Lead the KSA committee that renovated Kingwood’s entries after the reconstruction of U.S. Highway 59
- Finish the build-out of Kingwood’s East End Park
During its 22-year history, Rehak Creative Services (RCS) donated its time, money and talents to help raise awareness of many worthy non-profits. Several stand out.
With other Houston business leaders and the Education Foundation of Harris County, Rehak helped develop the All-Earth Ecobot Challenge, a free, state-wide, robotics completion, in which more than 3,000 Humble ISD students have participated since the contest’s inception.
In 2008, when unemployment in parts of Montgomery County soared to more than 20 percent, RCS produced communications that helped the Montgomery County Food Bank raise enough money to buy six million pounds of food for hungry residents and students.
RCS also developed communications that helped St. Martha’s recruit more students after their school expanded.
For the Children’s Defense Fund and American Leadership Forum, RCS developed a booklet that explained the Cradle-to-Prison Pipeline and cost-effective ways to disrupt it. It was a part of a national campaign.
RCS also helped the National Veterans Network develop a website that raised awareness of the contributions of Japanese-Americans to victory in World War II. Even after they had been forced into concentration camps following Pearl Harbor, some of their military units became the most decorated in all of World War II.
Greener Marketing and Advertising, Rodale Press, 1993. Also published in Japan by Dentsu in 1996. 246 pages. Developed with the help of the Environmental Marketing and Advertising Council; UNEP, the United Nations Environment Programme; plus dozens of major corporations and agencies.
Uptown: Portrait of a Chicago Neighborhood in the Mid-1970s, Chicago’s Books Press, 2013. 272 pages. This book came out of a four-year, self-assignment to produce a photo essay of one of Chicago’s poorest and most diverse neighborhoods during difficult times. It focused, in part, on the life of kids growing up in gang-infested neighborhoods.
96 Proven Principles of Marketing Communications: A Lifetime of Lessons Learned, 2015. 192 pages.
In 1975, Bob Rehak married his wife, Dr. Susan Davy. They have remained together for 42 years, sharing life’s ups and downs.
Dr. Davy is a semi-retired pathologist who still works in Humble at Memorial Hermann Northeast Hospital and at the Houston Northwest Medical Center.
Rehak and Davy raised two children who attended Humble ISD schools from K–12. Kevin helped the KHS cross-country team win the state championship in 1998. Kate was a member of KHS band. Both went on to earn bachelor’s degrees from Texas colleges.
While still in college, Kate began working for Wells Fargo where she remains today. In 2013, she married and in 2016 gave birth to Dominic.
After graduation, Kevin worked for several years with the Peace Corps in Uganda. He then returned to the U.S. and earned an MBA from Columbia. He is now a VP with AlixPartners, a global management consulting firm, working out of their San Francisco office.